The importance of an intelligently crafted pricing page cannot be overstated. When trying to convince visitors to become subscribers of a membership website, the pricing page is a pivotal element in the conversion journey. It's the gateway where potential customers make the crucial decision to commit to your membership.

If you're an expert in a niche subject and want to start a business to earn an income from your knowledge, then starting a membership website is the answer.

A membership website allows you to protect your exclusive content behind a paywall so access is only granted to subscribers.

This article will list the steps you need to take to start building your membership website.

1. Identify your target audience

Growing an audience of paying users requires creating content tailored to their needs.

It may seem counter-intuitive but by focusing on a specific niche subject you'll be able to more effectively create content that appeals to your target audience.

Knowing the customer persona of your target audience, enables you to identify and create impactful content specific to their needs along with effective marketing strategies to reach and engage them.

A narrow audience allows you to craft targeted marketing messages that will resonate with potential members resulting in successful marketing campaigns.

2. Determine your membership model

Once you identify your audience, you need to decide the content that you plan to offer, how it will be delivered and the sales model. Employing multiple revenue streams will maximise your ability to monetise your content. For example, by providing a visitor, who doesn't intend to sign-up to a membership, the opportunity to purchase a course, digital download or pay-per-view product means you still capture revenue. The SubHub platform gives you the ability to create multiple revenue streams.

Offering membership tiers which unlock more content and perks depending on the level is another upsell option to employ. But remember, too many choices can have a negative impact. According to Hick’s Law, the more choices you present to a user can prolong their decision making process. So limit the membership levels to no more than four.

Membership fees can be set up as a one-time payments or on a recurring basis. Recurring fees have the advantage of providing a steady and reliable income flow. For members that might need a nudge, including free trial days can entice them to sign up.

3. Choosing the best membership platform for your needs

These days there are a wealth of membership models to choose from. They include WordPress, where you can build your site's functionality with plugins, to all-in-one SaaS solutions. Which you select will depend on your budget, tech skills, membership objectives and the content you want to sell.

WordPress offers the most flexibility when it comes to the design and functionality you can achieve with your website. However, those benefits also come with costs and disadvantages. Unless you have technical skills or the budget to hire a developer, a WordPress site can be out of your price range.

The other major downside with WordPress is plug-in maintenance. When you build a website based on the interaction of multiple plugins, you must insure they are all compatible. One incompatible plugin, can break your whole site. This often happens when a plugin needs to be updated. And when it does, you'll need to hire a developer to fix it.

Alternatively, a SaaS solution (Software as a Service) is a complete service that provides you not only with the website but hosting, maintenance and customer support. Popular SaaS examples are Wix, Shopify, Teachable and SubHub. A SaaS solution reduces the stress of running an online knowledge business. If something breaks, you just need to submit a support ticket. And SaaS companies are always working to improve their product offerings.

You'll want to select a platform you can grow with. The design, functionality, and scalability should be flexible enough to modify to meet your target audience’s changing needs.

Many SaaS solutions specialise in the delivery of specific types of content. If you plan to only sell online courses, you might select an eLearning platform like Teachable. If your focus is website membership, but also want the additional revenue stream of selling courses then the SubHub platform is the answer.

Lastly, choose a platform that provides dedicated customer support. When you run a membership website, there will be issues. Read client reviews support by people who really understand both technology and online publishing is vital.

4. Building your website

If you've selected a SaaS solution, you can start right away creating your site with that solution's website builder. Most SaaS solutions are intended to be intuitive enough for a non-techie to easily use.

Your homepage will be the most important page on your site as it will influence whether or not a visitor becomes a member. Be sure to carefully craft the copy of your banner and body text so that it informs and engages with your potential members. Clearly define, the benefits of your membership proposition.

Your homepage must also be SEO optimised with keywords so that your site is found in search results.

Include a testimonial section as client reviews can have a persuasive impact by showing visitors that others value your product, it’s a vote of confidence in your product.

Pay attention to page speed as a slow loading page will cause visitors to bounce.

These are just a few tips to create a converting homepage.

5. Upload initial content

Before launching, you'll need to have uploaded enough content to satisfy your first members. This could be in the form of blog posts, courses, downloads, videos etc. Then you'll need to stay committed to a regular schedule of adding new content.

Make sure your content is meaningful and is of value to your audience.

6. Follow SEO best practices

Just launching a website isn't enough to get found. From the start, be sure to follow SEO best practices when creating your site and adding content. This will improve your chance of getting found in search results. Using keywords, the proper heading format, internal links and requesting backlinks are all necessary to insure that when Google and other search engines index your site that they understand what your site is about, how content relates to each other.

• The same focus keyword needs to be present in your meta title, article headline, first sentence and a few times in the article body.
• Once you create an article, submit it to Google search so that it is indexed within 24 hours.
• Use the proper heading (H1, H2, H3...) format on your pages. H1 must only be used ONCE on any page. Proper headings inform search engines about the structure of your site and the hierarchy of your content.
• Internal links are created when you include links of similarly-themed content to each other. Again, this help search engines understand the content on your site and how it relates to each other.
• When a site links to your site, this is a backlink. It proves to search engines that your content is relevant and trustworthy.

7. Grow a community on social media

Drive traffic to your website using your social media channels. It's best to select a single social media platform and then dedicate all your efforts to building an audience. Choose the platform where your prospective members will be hanging out.

Conclusion

Membership is one of the most exciting business opportunities on the internet today. It is established enough that you will not have to reinvent the wheel. Everything you need to be successful is available and accessible to novices and experts alike.

You just need to take the first step and open a free 14-day trial with SubHub.

Having a well-designed church website is essential for keeping your congregation connected, attracting new visitors, and sharing your ministry’s mission. A great website serves as a hub for online sermons, event updates, and community engagement. 

Making the leap from a structured 9-to-5 job to starting your own business can feel both thrilling and overwhelming. You’re stepping into the unknown—but also into unlimited possibility. If you’re a new entrepreneur just leaving corporate life, here are some key tips to help you hit the ground running with clarity and confidence.

Bekah's vision led her to become an online fitness coach over eight years ago. She recognised that, for many of her in-person gym clients, finding the time to workout was a balancing act between their job and family responsibilities.

A crucial element of any membership website is the "About Me" page. This page allows you to introduce yourself, build trust, and showcase your credentials to visitors. To make a lasting impression, follow these 10 essential tips for crafting the perfect "About Me" page.

A landing page is a powerful tool in online marketing, designed to direct visitors toward a specific action. Unlike a full website, which serves multiple purposes, a landing page focuses on a single objective -convincing visitors to engage with your call to action. 

If you're contemplating setting up a membership website, you may be looking for a little inspiration. We've gathered some outstanding examples using the SubHub platform. Why reinvent the wheel? Take a look at what others have done on their membership websites. Our guess is something will twig some ideas for you to implement in your own website.

Let's start by confirming that your business or organization is a good fit for a membership website.

1. What is a membership website?

Simply put, a membership site offers content that requires a recurring payment for access. But that doesn't mean that all your content should be behind a paywall. In fact, you wouldn't want the entire site to be restricted to paying customers. Some of your content should be free so that you can give website visitors a taste of what you have to offer before they buy.

2. Why start a recurring income website?

In a word, monetization. Many coaches, experts and trainers have a world of content such as e-books, downloads, blog posts, PDF's, infographics and more. But all that great content isn't providing any income until it's gathered together in an organized fashion that people can consume and pay for.

3. Isn't a membership website a lot of work?

On the contrary, a membership website is the perfect online solution to keeping all your content in one place, making it all much easier to update. Content management just got easy! Online courses can be evergreen and make money year after year, allowing students to sign up anytime. That means they can join the course any time and you don't have to be there to moderate.

4. Why do people join membership websites?

First and foremost, they want to gain access to you and your content in a way that is easy and convenient. A membership website lets you curate your assets in one place so your members never have to go anywhere else. Secondly, you can give your members unlimited access, allowing them to review the material over and over again. You also have the ability to cultivate a sense of community. Many of the web platforms available offer features such as a member directory and a member forum where your customers can get to know each other and benefit from each others' experiences.

Fitness & Wellness Websites

The membership website model is ideal for selling training videos in the fitness & wellness niche. Whether you specialize in weight training, yoga, weight loss or nutrition, there is always an audience waiting to jump into evergreen membership content they can consume at their own pace.

Bekahfit.com This women’s fitness site uses embedded video to allow her clients to follow her workout routines as she demonstrates. The small padlock icons on each image tell public visitors that the content is behind a paywall. 

Fitin15.io On this fitness membership site, users can join the membership to gain access to a combination of streaming video and downloadable files, such as .PDF and audio files. Special reports, ebooks, meditations, and healthy recipes are available to logged in users.

Relentlessmuscle.com This workout membership site focuses on community and daily live content to both encourage membership and retain the interest of current members.

Business & Life Coaching Membership Websites

The coaching industry has never been bigger than it is right now. The estimated market size of the coaching industry is $15 billion in 2019, with a 6.7% expected average yearly growth rate. If you're an expert in your field you can't afford to over look this online opportunity for a profitable membership website.

Aaron Chong of Ultimatecloserclub.com makes good use of Facebook testimonials and a popup chat message bot to convert visitors into members. Once a part of the community, logged in members have access to a wide range of masterclasses and courses.

Runforgod.com offers their members various challenges and opportunities to enjoy running as part of a community. A coaching program is also available. The site uses the SubHub built-in FAQ block on their homepage to field common questions.

Resourcecenter.forumsherpa.com is a resource for Forum administrators to access instructional and informational articles on group leadership. A vertical sidebar menu on every page helps visitors understand at a glance how the content is organized, with easy access to categories and sub-categories

Expert Advice

tinnitustunes.com is an online information resource for the medical condition tinnitus. It provides expert advice on available treatments and techniques in the form of classes, downloads and relaxation audio files. The website provides free information to the public along with member only content for both sufferers and clinicians.

Financial and Investment Advice Membership Websites

Expert stock traders and financial advisors are always in demand, and that trend is not likely to change in the future. As Olivia S. Mitchell and Kent Smetters put it in their article "The Market for Retirement Financial Advice", "The longterm shift away from traditional defined benefit pensions toward defined contribution personal accounts requires us all to become more financially sophisticated than ever before." Advisors and coaches with stock trading and investment experience have a huge available market for recurring income from a financial advice membership website.

leadlagreport.com A dynamic video banner draws visitors in to find out more about this investment strategy report site. 

oatinformation.com This niche financial strategy site focuses on the oat market and makes extensive use of the blog feature on their SubHub site to keep both public and logged in visitors updated on the latest oat information.

sltrades.com This site uses watchlists and alerts to keep members up to date on trading opportunities and strategies.

Industry News

runningrestaurants.com is dedicated to helping independent restaurant owners and managers by offering a wide range of online tools and resources to help build and improve their businesses.

profitandbeauty.com This site offers tax and financial management advice to professionals in the beauty industry. It offers courses and a selection of e-books in the online store.

Courses and Online Learning

Many membership websites also feature online learning. The SubHub platform lets you easily offer multiple online learning options. Learning material can be included in membership, sold as downloads in the stores or as a course.

loveprayteach.com sells access to their printable Sunday school handouts multiple ways. Members can access all the lessons available in their membership tier. Or website visitors can purchase individual lesson packs as needed from the built-in online store.

functionfirsted.com provides a comprehensive range of online courses, webinars and workshops to inform pain management practitioners in using evidence-based methodologies and exercise solutions to improve patient outcomes.

gentlesleepclub.com The Gentle Sleep Club's soft star-studded background is perfect for a site that helps busy mothers get enough sleep themselves as well as getting to know their child’s unique sleep personality.

profilebasedmarketingacademy.com offers entrepreneurs specialised social media training for LinkedIn. Laura has condensed over 15 years of social selling experience into compact, powerful lessons that can be completed in less than 5 minutes.

raphaeducate.com This membership website offers parents an array of online physical, occupational and speech therapy exercises they can do at home with their children. The site contains an extensive library of embedded video exercises for parents to choose from once they sign up for the membership.

stemsmart.net This membership site is a teaching resource for the parents of pre-school aged children. This site is unique in that it not only offers a large assortment of courses and trainings, but can be viewed in many different languages.

Publish an online magazine

horsemanship-journal.com uses SubHub to delivery an digital version of their monthly print magazine. The online magazine version helps to improve audience reach, generate leads and increase revenue potential.

growingformarket.com is the online magazine for market farmers. The site regularly publishes new content but also hosts an extensive archive resource of over 1600 past articles. Their membership website lets them sell subscriptions, books and apparel. Additional revenue is generated by utilising the article page sidebars for advertising opportunities.

How to Create and Grow Your Own Membership Website

Now that we've seen some examples of membership websites others have created, let's take a look at how you can get started on yours.

Creating your own membership website has never been easier or more affordable than right now. With an assortment of web platforms and expert help available, your online business can be generating recurring income in short order.

SubHub is one of the easiest to set up and affordable platforms out there. Course set up is a breeze with the course editor, and you can choose a beautiful modern website template, or create your own design using customizable layouts.

Follow these steps for a quick start and you'll be well on your way to your own membership website.

1) Sign up for a free trial with SubHub.com
2) Select a template and begin customizing your site
3) Set pricing and payment frequencies for your services
4) Get help with any of the above at [email protected]

Get started now with your SubHub free trial: https://subhub.com/trial

Selling digital PDF downloads and printables has become a highly popular and profitable online opportunity for individuals and businesses. Whether you're an educator, subject matter expert, coach, or crafter, creating and selling digital products can be an excellent way to generate passive income.

Launching a membership website is an exciting way to generate recurring income while building a loyal community around your content, expertise, or services. Whether you're offering online courses, coaching, or a private community, this step-by-step guide will help you get started.

In the world of membership sites, attracting new members is only half the battle—the real challenge lies in keeping them engaged and subscribed. Consistent, relevant content of course underpins success in membership businesses. But why? That's where understanding the psychology behind why people stay subscribed can help you craft a better, more loyalty-producing experience.

Operating a successful membership website doesn't end with recruiting new members. You need to ensure they keep coming back with engaging and timely content. But if you aren't strategic about it, that content will become a jumble of ideas in your brain -- and will look like exactly that on your site.

The covid pandemic has taught many yoga studios the value of having not just a simple website but one that allows them to generate an ongoing income stream.

Offering live or recorded yoga classes online can transform your yoga business by providing exposure to students around the world, increasing your income and providing the ability to upsell other products like retreats, courses or products.

Of course building a website can seem an overwhelming task at first. But, these days there are a wealth of affordable and easy-to-use tools for beginners that can make creating a website a weekend project.

SubHub’s membership website builder is a platform that provides everything you need to build and launch a website, accept payment and manage the members who are paying to access your yoga content. It's easy to expand your yoga practice with a membership website.

With our beginner-friendly platform, there’s no reason to feel intimidated. We take care of the tech and offer ongoing, hands-on support for when you need it.

So let’s outline the first steps to building, launching and getting members for your your website.

1. Identify Your Customer Profile

Before you start, take some time to identify your ‘Customer Profile’ and your ‘Market Niche’.

Don’t try to appeal to everyone. Instead refine your focus so you can target a specific audience. This makes appealing to and reaching an audience all the more easier.

For example, you may just want to focus on yoga for pregnancy or morning meditation or 5 minute sessions or chair yoga.

It might sound counterintuitive to be limiting your potential audience reach but focusing on a niche allows you to craft content specific to that audience’s needs. 

By narrowing your focus, you can strengthen your online content offering because success comes from meeting the needs of an audience.

This also allows you to refine and tailor the keywords you use in your titles and copy making it easier for people to find your site via search engines.

Read more about marketing strategies.

2. Select a Yoga Template

You can easily jump-start the design process by selecting one of SubHub’s ready-to-use yoga-themed templates.

Each template layout features sections designed to inform and convert visitors to members. But you can also customise your homepages with new layouts from the section library.

What do you need to start designing your website

1. Engaging messaging.
3. High quality images.
5. Example videos.
7. Initial content.

After selecting a template, start customising it by replacing the sample text and images with your own content.

It’s important to remember that visitors ‘scan’ rather than read web pages. So when writing the copy for your homepage be as succinct as possible.

Always introduce sections with descriptive headings because while a user might not read the body copy, they will skim a heading.

Read more about crafting a homepage.

3. Create Content

You should have a minimum amount of content available to members. I would suggest at least 14 pieces of content which could be a mix of blog posts and videos. Then regularly post new content to build your inventory and show commitment to your members.

You can also repurpose content into courses which can be sold individually or included in a membership. Sometimes it’s how you package and present content that can attract a subscriber. For example, a course that organises specifically themed content into a collection can provide a user with an easy to follow path into daily yoga practice.

Where to find high quality free use images, icons and graphics

There are plenty of sites where you can get free use, high quality yoga-themed images and video to make your site visually appealing. Pexels, Unsplash are my favorites and Canva is a superb free, all-round graphic software for creating media posts and more.

4. Get Organised

Your site’s organisation is very important. Your members need to easily find the content they are looking for. Spend time mapping out your navigation and assembling content into easily accessible categories. Think about the user experience. Users should be able to find the content they want in just a click or two.

Your SubHub website comes with an advanced search filter.

This filter allows members to search for content that meets their specific criteria. The filter is particularly useful for searches that include multiple practice variables that you can define - such as duration, style and focus.

5. Build Your Audience

The best promoter of your website is yourself! 

Using social media platforms to promote and drive traffic to your membership website is a must. The platform you chose varies according to where your audience naturally hangs out.

This might mean doing YouTube videos, Instagram Stories, TikTok LIVEs and expanding your practice from the studio into the digital landscape.

Use keywords in your titles that match what people are searching for so they can find your content. 

An important part of any marketing strategy is consistently showing up. This is all part of the process of building trust with your audience. By witnessing your commitment, you'll create loyal followers.

6. Grow and Nurture Your Email List

In order to market successfully, you need to capture a visitor’s email address with an opt-in lead magnet.

This is easily done by offering something free in exchange for their email. It could be something as simple as a checklist. Of course, the offer needs to be relevant and of value to your prospective audience.

Then you must nurture this email list with a followup email sequence.

Conclusion

There’s a lot of free yoga content out there but users will join a membership website for the personal experience, connection and authenticity.

Your website doesn’t need to be perfect before you launch but it should be professional looking and provide value. But keep in mind that as with any experience, it is a continuing process that will improve as you learn and grow.

Read how Cheri of InspireEncourageEmpower and Deborah Stanley of ThriveYoga created their yoga websites on SubHub.

Start creating your online yoga website today with a SubHub free 14-day trial.

Creating a pricing page that converts isn’t just about listing numbers. It’s about making it clear, transparent, and easy to compare. When customers understand exactly what 

Your website homepage is your brand’s first impression, and creating an engaging experience is crucial for keeping visitors interested and encouraging them to take action. Whether you’re selling a product