Easy to Use Landing Page Builder

Landing pages have become a ubiquitous subject over the past few years. Once the province of only sophisticated marketers, every entrepreneur online now has multiple ways and reasons to set up landing pages.  

What is a landing page?

A landing page is a web page that attempts to convince visitors to take a particular action.

Why have landing pages?

Depending where your clients or potential clients are situated within your marketing funnel, you may have different reasons for implementing a landing page.

Here are three common types of landing pages:

1. Lead Capture Page.

If you're are a new business owner or are finding that your mail list is not growing at the pace you would want through other means, a landing page can help. Content should be straightforward on these pages and contain these four elements: 

a) Your offer; 

b) Benefits of the offer; 

c) How your offer will address their pain points; and 

d) A simple call to action. 

Be sure your copy is clear and to the point, using the kind of language your audience will expect.

Lead capture pages typically offer an incentive or lead magnet to visitors to offer up their email addresses (knowing full well they will receive emails from you). What kind of incentive depends on where your visitors to the page are in the buying cycle. Whether they are already customers or have never heard of you before, your mission is to provide a lead magnet that addresses a specific pain point that you know that audience is experiencing.

An SEO checklist or Ebook on making money with your membership website might be appropriate for experts in their field who want to monetize their knowledge online. If your audience is already familiar with you, a free coaching call or bonus pack might be something that would interest them.

Another hallmark of a good landing page is a lack of navigation links. With no other links to take visitors off your landing page and onto something else, you have limited their options to one: responding to your call to action. There is no point in allowing your potential client to get distracted and go off to browse the rest of your website. In fact, many experts say that having no navigation can increase conversions dramatically (up to 100%!).

2. Sales Page.

In the previous discussion of a lead capture landing page, brevity is your friend. Offering clear, concise copy and a simple call to action that visitors will jump at to alleviate their current problem will be your best bet. However, with a sales page, you want to get into all the nitty-gritty details of your offer. You may provide some bonus material for signing up, but the purpose of this page is to sell your solution.

Typically, visitors will be in the final stages of the buying cycle, have done their research, and are now looking to be convinced that your service is right for them. You'll want to include testimonials, awards, videos, and very detailed benefit statements, including a money-back guarantee. A clear call to action to 'Sign up' or Buy Now' should be sprinkled throughout the page.

3. Click-through page.

An excellent example of this is an offer of a free trial. The visitor clicks the button to, for example, start the free trial and is then directed to a sign-up page. Likely there will be more to complete than simply an email address, which is fine because the visitor should be ready to take this step after being somewhat familiar with your brand.

Now let's look at how best to drive traffic to your landing pages. Of course, you can investigate paid PPC ads with Facebook or Google, but first let's focus on free avenues to create traffic to your pages.

1. Social Media Marketing

If you have a following, social media is a perfect medium from which to send followers to your landing pages. For example, if you have social media followers who are not on your mailing list yet, a free offer can entice them to sign up. Facebook Lives and YouTube webinars could lead to either a click-through free trial page or to your sales pages. 

Social Media sharing strategies:

-Encourage your team to share your posts on their accounts 

-Consider less traveled social media platforms that you hadn't considered before such as TikTok and Reddit

-YouTube videos and webinars containing links

-Podcast audios on established podcasting sites like Spreaker.com and Podbean.com

2. Email Marketing

Once your leads are in your email marketing system, they've given you permission to contact them in the future. That doesn't mean you're going to start sending links to your sales pages right away, though. These folks are simply not ready to buy yet. But it does allow you the opportunity to offer them a click-through type landing page for a free trial or a discount. That will take them into the middle of your sales funnel. Now you can start sending them emails. Emails are an excellent place to inform your tribe of upcoming webinars or new case studies. You can also provide the opportunity for feedback.  

Ways to send viewers to your landing pages via email campaigns:

• A welcome email sequence following a newsletter sign-up leads to a click-through landing page offering a free trial
• A tutorial series of emails designed to help the user get the most from their free trial, pointing to a sales page
• Use personalized emails to offer exclusive deals to current customers to reward them for purchasing and encourage engagement 
• Foster further engagement by responding to email replies

3. SEO

Include a Blog

It can be difficult to search engine optimize a landing page because there is not much content on the page. But there are remedies. Having a blog on your own website can boost SEO for your page. At the end of each blog post, offer a link to your landing page.

Establish Authority

You can enhance SEO for your landing pages by establishing yourself as an authority in your field. This is done through link-building and exposure on external websites. 

Guest Posting

Providing guest blog posts gives you exposure in other (hopefully related) markets. Keep an eye on social media postings, blogs, and forums dealing with your area of expertise and strategically offer input. Submit business listings on industry-related directories on the web. These might be association sites, Google My Business, Yahoo, and Yelp for local businesses. These are excellent opportunities to share a link to a lead capture landing page. 

Link Outreach

With the importance of being ranked competitively in Google, many companies now exist which offer link-building services. Most are legitimately reaching out to existing websites in your niche to request backlinks in exchange for payment. Be aware, this is a time-consuming process. But most established link-building services have amassed a network of reliable sources and can establish linking to your site in a reasonable time frame. Just make sure you know what kind of methods are being employed. The best bet is to hire someone based on a trusted referral.

How to SEO your landing pages:

• Use "long tail" keywords on your landing page. Short popular phrases will be difficult to rank for, so stick to the particular purpose of the landing page as your primary keyword phrase.
• Check your page load speed. The faster your page loads, the better for SEO purposes
• Build authority and backlinks by posting on other websites (being mindful of their posting policies)
• Utilize SEO tactics such as title tags, meta descriptions, H1 through H6 headings, and adding alt tags to all images on the page. For an extra SEO boost, be sure to include keywords in the URLs of your image files.

SubHub's landing page builder is live! Open a free SubHub trial and check it out:

https://subhub.com/trial

Creating a landing page that converts is essential for any membership website or web-based business. Landing pages are integral to building your audience, email list and customer base. A successful landing page needs to feature specific elements to optimise the conversion of visitors into leads. Below, we'll outline the five key elements to create a high converting landing page that generates leads.

What is a landing page?

A landing page is a specific webpage designed to convert website visitors into qualified leads by drawing them into your marketing funnel. It's typically the first page a visitor sees after clicking on an ad or a search engine result. It’s sometimes also referred to as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page".

It's designed to be a standalone page with the single purpose of generating leads or sales.

5 Key converting elements

There are several key elements required to create an effective landing page. These essential elements will increase the engagement of visitors thereby maximising conversion rates.

1. A compelling headline
2. A single call-to-action (CTA)
3. Highlight benefits
4. Design a scrollable page
5. Include social proof

1. Write a compelling headline

Write a compelling headline that immediately communicates the value of the product or service being offered. It should be brief and to the point. It should be designed for visual impact and prominently displayed above the fold, meaning that it is visible without the visitor having to scroll down the page.

If the visitor is being directed to your landing page from an ad or search, the headline on your landing page should align with your ad copy and the user’s search query.

It should be supported by an informative sub-headline that can go into more detail and depth. Together, the two pieces of copy reinforce your sales message.

2. Feature a single focused CTA

Your call-to-action (CTA) should prompt visitors to take a single next action - such as entering their email, signing up for a free trial or making a purchase. Conversion rates are always highest on landing pages with a single, clear call-to-action. Presenting visitors with a single purpose, increases the likelihood that they will act.

The CTA should be prominently displayed and easy to find. Distinguish it with a contrasting color or design element so it stands out from the rest of the page. This guides a casual reader scanning the page right to the conversion point.

Studies show that descriptive button copy, increases conversions. Incorporate the use of descriptive words on the button text. Instead of writing “Click here”, use copy that will engage visitors and inspire the desired action. Have the button copy identify and educate the visitor about the benefit they'll gain by clicking the CTA.

3. Highlight the benefits of your product

Persuasive copy is the foundation on which a high conversion rate is achieved. By informing visitors to the core benefits of your product, they'll be convinced of its worth. When writing your copy, keep these tips in mind:

• Use simple, clear, specific language - Present information simply so the reader can digest it quickly. Keep copy short and to the point.
• State the benefits before features - State the benefits the visitor will receive, then explain the feature that provides that benefit. This engages readers earlier, maintaining their interest.
• Proofread - A landing page is the cover by which you will be judged - triple-check your spelling and grammar or risk a terrible first impression that could cost you.

4. Create a scrollable page

Formatting is the simplest step on the road to an improved conversion rate. There are a wealth of great templates out there for landing pages. Unbounce is just one source of inspiration. Your landing page should be designed to convey a journey with a start, middle and end.

Website visitors scan a page for the information they want. This is where formatting can make or break a landing page. Break up your copy and give sections a clear heading so that a reader can quickly find what they are looking for.

Visual content is essential to a landing page. Since the brain processes images 60,000 times faster than text, your page's images have the potential to influence a visitor's actions. Your images need to reinforce or expand upon the text, not distract from it. Make sure image files have been compressed so they load fast. A slow loading page can decrease your conversion rate.

Your landing page should also be optimized for mobile devices, as an increasing number of consumers are using their smartphones to browse the web. This means that the layout should be responsive and the text and images should be easily readable on a small screen.

5. Include social proof

Social proof can be a powerful tool for converting those fence-sitters by providing credibility of your product. A cautious reader is far more likely to believe and be swayed by a third party than you. 90% of consumers read reviews before making a purchasing decision. Social proof can be displayed in a number of forms:

• Testimonials and case studies -- they are a great way for readers to learn about your company, exactly what you do. Video testimonials are great, but post a choice quote next to them; the short attention span of the average visitor means they won't be willing to commit to watching a video.
• Include quotes from great reviews, with a link to where the review is posted so that a visitor can trust that is authentic.
• Got any awards? Show them off on your landing page, it will show visitors that you are at the top of your field and will inspire more confidence in you, leading to a higher conversion rate.
• Embed tweets or Facebook posts from clients so a visitor can see that you have good customer service and that you are active on social media.
• Show off your follower base - there is safety in numbers and if lots of people are following you, you must be good.

Landing page outline

The best landing pages include only essential information for the featured product. Anything more and you risk distracting visitors from taking the intended action.

This landing page outline is a guide for the optimal structure and persuasive elements needed to build a converting page.

Simple header

Enticing hero section

Product benefits

Feature descriptions

Supportive social proof

Single focused CTA

Doubt busting FAQ

Minimal footer

Conclusion

If you've followed the above advice then your landing page should be great, but it will never be finished. You should be continually optimising to ensure you are always converting the maximum percentage of visitors. Keep testing and monitoring the effect each change has on your conversion rates. You'll be surprised how small changes can make a big difference.

A well-designed landing page can be a powerful tool for converting website visitors into leads or customers. By focusing on a compelling headline, a strong call-to-action, relevant images and videos, and social proof, you can increase the chances of visitors taking the desired action on your website.

Creating a converting landing page is essential to the lead generation for any membership website or web-based business. Landing pages are integral to building your audience, email list and customer base. A successful landing page needs to feature specific elements to optimise the conversion of visitors into leads. Below, we'll be outline the five key elements to create a high converting landing page that generates leads.

What is a landing page?

A landing page is a specific webpage designed to convert website visitors into qualified leads by drawing them into your marketing funnel. It's typically the first page a visitor sees after clicking on an ad or a search engine result. It’s sometimes also referred to as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page".

It's designed to be a standalone page with the single purpose of generating leads or sales.

5 Key converting elements

There are several key elements required to create an effective landing page. These essential elements will increase the engagement of visitors thereby maximising your conversion rates:

1. A compelling headline
2. A single purpose call-to-action (CTA)
3. Highlight benefits
4. Design a scrollable page
5. Include social proof

1. Write a compelling headline

Write a compelling headline that immediately communicates the value of the product or service being offered. It should be brief and to the point. It should be designed for visual impact and prominently displayed above the fold, meaning that it is visible without the visitor having to scroll down the page.

If the visitor is being directed to your landing page from an ad or search, the headline on your landing page should align with your ad copy and the user’s search query.

It should be supported by an informative sub-headline that can go into more detail and depth. Together, the two pieces of copy should reinforce your sales message.

2. Feature a single focused CTA

Your call-to-action (CTA) should prompt visitors to take a single specific next action - such as entering their email, signing up for a free trial or making a purchase. Conversion rates are always highest on landing pages with a single, clear call-to-action that is repeated throughout the landing page. Presenting visitors with a single purpose, increases the likelihood that they will act.

The CTA should be prominently displayed and easy to find. Distinguish it with a contrasting color or design element so it stands out from the rest of the page. This guides a casual reader scanning the page right to the conversion point.

Studies show that descriptive button copy, increases conversions. Incorporate the use of descriptive words on the button text. Instead of writing “Click here”, use copy that will engage visitors and inspire the desired action. Have the button copy identify and educate the visitor about the benefit they'll gain by clicking the CTA.

3. Highlight the benefits of your product

Persuasive copy is the foundation on which a high conversion rate is achieved. By informing visitors to the core benefits of your product, they'll be convinced of its worth. When writing your copy, keep these tips in mind:

• Use simple, clear, specific language - Present information simply so the reader can digest it quickly. Keep copy short and to the point.
• State the benefits before features - State the benefits the visitor will receive, then explain the feature that provides that benefit. This engages readers earlier, maintaining their interest.
• Proofread - A landing page is the cover by which you will be judged - triple-check your spelling and grammar or risk a terrible first impression that could cost you.

4. Create a scrollable page

Formatting is the simplest step on the road to an improved conversion rate. There are a wealth of great templates out there for landing pages. Unbounce is just one source of inspiration. Your landing page should be designed to convey a journey with a start, middle and end.

Remember website visitors scan a page for the information they want. This is where formatting can make or break a landing page. Break up your copy and give sections a clear heading so that a reader can quickly find what they are looking for.

Visual content is vital to a landing page. Since the brain processes images 60,000 times faster than text, your page's images have the potential to influence a visitor's actions. Your images need to reinforce or expand upon the text, not distract from it. Make sure image files have been compressed so they load fast. A slow loading page can decrease your conversion rate.

Your landing page should also be optimized for mobile devices, as an increasing number of consumers are using their smartphones to browse the web. This means that the layout should be responsive and the text and images should be easily readable on a small screen.

5. Include social proof

Social proof can be a powerful tool for converting those fence-sitters by providing credibility of your product. A cautious reader is far more likely to believe and be swayed by a third party than you. 90% of consumers read reviews before making a purchasing decision. Social proof can be displayed in a number of forms:

• Testimonials and case studies -- they are a great way for readers to learn about your company, exactly what you do. Video testimonials are great, but post a choice quote next to them; the short attention span of the average visitor means they won't be willing to commit to watching a video.
• Include quotes from great reviews, with a link to where the review is posted so that a visitor can trust that is authentic.
• Got any awards? Show them off on your landing page, it will show visitors that you are at the top of your field and will inspire more confidence in you, leading to a higher conversion rate.
• Embed tweets or Facebook posts from clients so a visitor can see that you have good customer service and that you are active on social media.
• Show off your follower base - there is safety in numbers and if lots of people are following you, you must be good.

Conclusion

If you've followed the above advice then your landing page should be great, but it will never be finished. You should be continually optimising to ensure you are always converting the maximum percentage of visitors. Keep testing and monitoring the effect each change has on your conversion rates. You'll be surprised how small changes can make a big difference.

A well-designed landing page can be a powerful tool for converting website visitors into leads or customers. By focusing on a compelling headline, a strong call-to-action, relevant images and videos, and social proof, you can increase the chances of visitors taking the desired action on your website.